According to Neurolinguistic Programming, there are three basic representational systems: visual, kinesthetic, and auditory. These are the filters through which we all collect, store, and decode the information we select from outside our mind. In other words, it is the way we perceive things happening in the world. All guilds, all industries concentrate on one of these three systems. Design, for example, is visual; sports and gastronomy are kinesthetic; while the music industry is related to the auditory system.
For this reason, people working in this industry tend to have some characteristic traits: they remember sounds more than images or…
Once again, the Oscar Awards bring us a controversial surprise. Not only have the rules of the game been drastically changed. In the past, the award covered only those films released in theaters for at least one week in Los Angeles — one week during the year in question. Well, it has changed now. Moreover, this time, the most radical controversy relates to the sound industry. For many people, the difference between best sound editing and best sound mixing is confusing, and, for a long time, it was a constant source of questions. “Aren’t they the same thing?” people often…
Despite the current coronavirus pandemic that has prevented this important event from taking place, as usual, at the Anaheim Convention Center, NAMM has organized a virtual Believe in Music Week. This highly anticipated event for the music industry in America (and in the entire world) had not been interrupted since 1945! NAMM (National Association of Music Merchants) is, as described by its organizers, the world’s largest trade-only event for the music products, pro audio, and event tech industry.
Despite the current coronavirus pandemic that has prevented this important event from taking place, as usual, at the Anaheim Convention Center, NAMM…
One of the main problems for aspiring sound producers, besides the lack of time, is the cost of all equipment. That’s why it is always a better choice to hire a professional like Enhanced to save time, money, and, of course, several mistakes. However, it is perfectly possible to start with a basic set that will allow you to produce high-quality sound. We are talking about a set that will not cost you more than $300, and that’s saying a lot, by the way. …
You’ve probably heard of “mastering” a song. If you are a little more familiar with the sound post-production processes, you will know how important this step is in the music industry. So let’s talk about the basics of this work, what you must know before you get into it. The truth to be told, almost all mastering software tools are operated in a very similar way. Once you know how to use one, you will find it simply effortless to adapt to anyone. …
Those who work in sound production know that producing the sound of a video is quite a complex task which requires both knowledge, patience, and a tremendous amount of creativity. So, it is quite frustrating when we realize that a large percentage of the videos viewed on social media platforms like Facebook are viewed in mute. Yes: Sometimes people prefer to listen to music while scrolling down their feeds, or they are simply checking their phones late at night when they should not be making any noise. Or, simply, if they have the chance of not listening to anything, they…
Whether you’re shooting a commercial, a small-budget film, or a homemade video, the way you capture sound will definitely make all the difference.
When choosing the ideal microphone there are several considerations you need to factor in before purchasing one, ranging from the placement of your mic to the device itself. So, what kind of microphone will perform better?
Many low-budget commercials, and even films, have the capacity of eliciting the following question: “How did this even make the cut?”. …
Ever wondered how to get better audio in your commercials and videos? If you’re shooting a commercial or a video for YouTube ads, but your budget isn’t really big, here we cover 5 tips and some budget hacks to help you achieve your goal. Of course, it will always be savvy to spend a bit of budget on the audio post-production of your videos, but if you’re just getting started, here’s how to get the most out of your recordings.
5 tips to get better audio (if you’re on a budget)
1. Shoot in a quiet place with good acoustics
The first tip is to make sure you can shoot in a quiet place with good acoustics. You will certainly…
For years, many people have complained about something that affects them on a daily basis: why are TV commercials so much louder than regular and traditional television programs? There are some technical answers, of course, but to give you an idea, a typical example is when at night you’re watching a movie on TV, all of a sudden the commercial break comes on and BAM! The volume goes through the roof and you’re desperately looking for the remote control.
This scenario has been a reality and even totally normal for millions of people over and over again. Well, simply put…
We cannot simply escape advertising. In fact, an entire industry was developed and accelerated to try and help us do that: ad blockers, DVRs, ad-free premium tv services; however, tv commercials and tv ads will catch up with us.
Sponsored messages, commercials, or ads, whatever you want to call them, often seem to fade into the background noise of daily life as simple indiscernible static only joined by the traditional barking dogs and cars passing by. …
Enhanced Media
We tell stories through sound. We specialize in creating a complete audio post-production and sound design experience.
