Most Popular AI Tools for Video and Their Controversy

Enhanced Media
4 min readSep 10, 2024

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Photo by Tara Winstead from pexels.com

Today, AI-based tools are transforming every stage of audiovisual creation, from editing and sound mixing to color correction and automatic visual effects generation. These technologies enable content creators to optimize their processes, reduce production times, and significantly improve the final quality of their projects. Among the most popular solutions are those that facilitate repetitive and technical tasks, such as audio denoising or sequence analysis to find the best clips.

Nevertheless, despite the obvious benefits, the use of AI in video has generated controversy. Concerns about job loss, impact on human creativity, and intellectual property are recurring themes in debates about the ethics of these technologies. As AI continues to advance, the audiovisual industry faces the challenge of balancing technological advances with ethical considerations, seeking to harness the potential of AI without compromising the value of human labor.

Let’s review some of the most popular AI tools for video this year:

VEED GPT

This innovative tool allows the creation of videos from simple text prompts, using artificial intelligence (AI). This platform, accessible through ChatGPT Plus or its free online version, offers a comprehensive solution for content creators looking to streamline their production process. With VEED GPT, generating professional-quality videos becomes as simple as writing a script and letting the AI do the rest.

The creation process is divided into several clear steps. First, the user describes his or her idea in a text prompt, and the AI automatically generates a complete video. Then, narration can be added with the text-to-speech tool, which offers multiple voice profiles and accents. Finally, clips, music, and sound effects can be integrated from VEED’s royalty-free media library.

Moreover, VEED GPT stands out for its intuitive video editor, allowing hassle-free manual and automatic adjustments. Its “magic cut” tool removes unwanted filler words and noise, helping to perfect projects. VEED GPT is a powerful and versatile platform, ideal for creators looking for efficiency and quality without a steep learning curve.

Vyond

This web-based tool promises up to 10 times faster production than traditional methods. It is ideal for any industry or job, offering a plethora of styles and formats compatible with different brands. Its focus on creative control allows you to generate fully editable videos, ensuring flexibility and customization.

With Vyond, unlimited updates help save time and money, allowing users to keep their videos always up to date at no additional cost. In addition, the platform offers a 14-day free trial, allowing users to explore its features before committing.

In terms of pricing, plans start from $25/month (billed annually), with more advanced options such as the Premium ($54/month) and Professional ($92/month) plans, as well as custom rates for businesses and agencies. Vyond is an efficient solution for creating professional videos without the hassle.

Photo by Sanket Mishra from pexels.com

Runway

Runway, available on the web and iOS, is an artificial intelligence (AI)-powered video generation tool that delivers unique and advanced results. With its next-generation model, Gen-3 Alpha, users can describe the aesthetics, camera movements, and elements of a scene to generate creative and stunning videos. However, this powerful feature is available only on paid plans and can consume credits quickly, limiting its intensive use.

While the platform offers impressive creative potential, it has a steep learning curve, especially for those new to AI video generation. Fortunately, Runway Academy provides guides and tutorials to help users master the tool. Other models are also available, such as Gen-3 Alpha Turbo, a cheaper, lower-quality version, and Gen-2, an older model but with more controls to learn how to customize the results.

In addition to video generation, Runway includes a variety of AI tools, such as background removal, slow-motion video creation, and automatic subtitle generation. While it can’t completely replace real footage, it’s perfect for abstract and experimental projects that require out-of-the-ordinary visuals.

A free plan with 125 credits is available, and the standard plan costs $15/month.

Wondershare Filmora

Wondershare Filmora is a video editing tool available for Windows, Mac, iOS, and Android, which combines traditional features with advanced artificial intelligence (AI) functions. It is ideal for those who want to improve the quality of their videos without having to learn complex techniques. Its AI features include smart trimming, audio denoising, motion tracking, and silence detection for more dynamic cuts.

Filmora is easy to use but can be slow on low-end computers. It offers numerous learning resources to help users master the platform. Available in a free plan with watermarking, and paid options starting at $49.99/year or $99.99 with one-time payment.

If you like these topics, be sure to follow us! If you need professional advice, don’t hesitate to contact Enhanced Media Sound Studio: we’ll be happy to help you take your work to the next level of quality.

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Enhanced Media

We tell stories through sound. We specialize in creating a complete audio post-production and sound design experience. https://enhanced.media/